The Simple Different Company is founded and led by experienced technology professionals whose careers began before the Web era—when the promise of public internet access sparked visions of creativity and freedom. These same principles have guided our work on the web and mobile devices.

Our flagship app, SimDif, is the first website builder to offer identical features across both mobile phones and computers.

Our core mission is to empower individuals worldwide, first via SimDif, a platform that enables people without computer access to build complete websites easily using only their phones.

This initiative naturally expanded into translating our platform, particularly focusing on underrepresented languages online.

We further enhanced accessibility by adjusting our upgrade pricing to align with regional living costs. Through comprehensive research incorporating data from Numbeo, the World Bank, the OECD, and various Purchasing Power Parity studies, we developed and implemented our own index: FairDif. The index is now available for public use.